Five Magical Proposition Development Ingredients – No. 3 Expert Insight Interpretation

“customer value proposition development” = PERFECT!

CUSTOMER EXPERIENCE CONSULTANTS | LEXDEN

Unlike advertising campaigns or systems improvements, which happen all the time in a business, customer value proposition development happens a lot less frequently. There are fewer products and services to promote and therefore fewer propositions to create or evolve. Which means those clients involved in this important process are working across – at best – a few proposition developments each year.

Picture1At Lexden our team has developed over 50 propositions in different sectors, across more than 10 countries, to all segments of society. That’s not us wanting to crow, but what it does mean is that we have probably spent between 500 and 1,000 days searching for or commissioning and interrogating customer insight to unearth the compelling proposition territory to build from. We find this frequency and variety allows us to reach out, identify and blend a wider pallet of attributes and techniques than the biggest proposition departments have access…

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Author: vincentwright

Social media branding professional. Focused on branding encouragement. 1.) Brandergist at Brandergy.com, a network of thousands of social media practitioners and professionals who recognize the importance social media branding plays in their professional success. 2.) Founder MyLinkedinPowerForum.com (2005) 3.) CEO (Chief Encouragement Officer) TheBiggestBusinessInTheWorld.com 4.) Creator of hundreds of professional discussion groups including the following: Linkedin Answers Linkedin Bloggers Linkedin Chicago Linkedin Venture Capital MyLinkedinPowerForum.com (now Brandergy.com) Linkedin Brandergy ( http://bit.ly/BrandergyOnLinkedin ) Facebook Brandergy ( http://on.fb.me/FacebookBrandergy ) Twitter Brandergy ( http://bit.ly/TwitterBrandergy ) Ning Brandergy ( http://MyLinkingPowerForum.Ning.com ) 5.) CEO/President at Wright Enterprises. 20 years of networking through 5 interrelated consultancies focused on consultative relationship building, recruitment, branding, social media, and coaching, Specialties * branding * brandergy * encouragement * recruiting | staffing | employment * job search coaching * social media consulting

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