Top 10 Company Mission Statements

Top 10 Company Mission Statements

Dr. Diane Hamilton's Blog

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Companies often list their vision and their mission statements on their sites. The difference between a mission statement and a vision statement is that a mission statement focuses on a company’s present state while a vision statement focuses on a company’s future.  However, some companies tend to blend these statements.  The following are some of the top technology-based company mission statements:

Amazon:  Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.  (They list this as their mission as a combination mission/vision on their site).

Apple:  Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Dell:  Dell’s mission is to be the most successful computer…

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Databricks demolishes big data benchmark to prove Spark is fast on disk, too


Databricks, the startup focused on commercializing the popular Apache Spark data-processing framework, has used Spark to crush a benchmark record previously set using Hadoop MapReduce. The company says it’s a misconception that Spark is only significantly faster than MapReduce for datasets that can fit a cluster’s memory, and that this test ran entirely on disk helps to prove that.

Using 206 machines and nearly 6,600 cores on the Amazon Web Services cloud, Databricks completed the Daytona GraySort test, which involves sorting 100 terabytes of data, in just 23 minutes. The previous record was set by Yahoo, which used a 2,100-node Hadoop cluster with more than 50,000 cores to complete the test (albeit on 102.5 terabytes) in 72 minutes.

To address early concerns about Spark’s ability to reliably handle large-scale datasets, the Databricks team then ran an unofficial the test and completed the same benchmark across a petabyte of data, on 190…

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