That’s Intriguing #30: They Don’t Call ’em Fleeting Thoughts for Nothing

Intriguing Insights on How to Create Compelling Communications That Pass The Eyebrow Test®

Why is it important to ink it when we think it?

Did you read Alice in Wonderland? Do you remember this passage?

“The horror of that moment, I shall never, never forget!” – the King.
“You will, though,” the Queen replies, “if you don’t make a memo of it.”

Even the Queen knew to jot thoughts when they’re hot.

I’ll always be grateful to former National Geographic photographer Dewitt Jones for showing me why it’s every writer’s job to ink it when we think it.

Hall of Fame speaker Dewitt, (who lives part-time in Hawaii and can be found online at, and I were enjoying a walk/talk along a Maui beach discussing the topic of intuition.

What is intuition? Where does it come from? Why are those intuitive nudges never wrong? How can we capitalize on them?

Dewitt was doing something that puzzled me. We’d go about 100…

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Why We NEED to be Intriguing – Sam Horn

Paper Napkin Wisdom - Blog and Podcast For Entrepreneurs, Leaders, and Difference-Makers


Sam Horn is an Intrigue Expert, a world-renowned author, keynote speaker, and communications strategist. She’s a woman who deeply cares about helping entrepreneurs and leaders communicate more effectively and in her Paper Napkin Wisdom she warns us: “If you’re not intriguing… you’re out of sight, out of mind.”

There’s little doubt that in this new media society the constant assault on our senses has created a dynamic in which it’s hard to get someone’s attention and even harder to keep them interested. Sam tells us that in order to break through that noise we need to make ourselves intriguing. “When we’re intriguing,” says Sam “it’s a win for us and everyone we meet, everyone around us.”

It’s about connecting

Sam says that being intriguing is about connecting with people, and talking about things that are mutually beneficial and rewarding. Are you worth people’s valuable time and mind space? How…

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Embed a Follow Button for Your Blog

The Blog

Today, we’re excited to introduce a new way for people to engage with your blogs: an embeddable version of the Follow Button that you’ve seen in your toolbar for some time now. Like similar buttons you’ve seen for other social networks, this Follow Button can be added anywhere on the web and looks something like this:

Follow Button for News

Get the code

We’ve created a simple form to generate the necessary code snippet for the button, which you’ll find on the Developer Resources site. On the left, under Button Options, you can choose which site to follow, provide control over the button’s appearance, and then click Generate to produce the code. On the right, you’ll see a preview of the button, along with the code underneath, which you can copy and paste wherever you’d like the button to appear.

Follow Button steps

If your visitors are already logged in with their accounts…

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Five Magical Proposition Development Ingredients – No. 3 Expert Insight Interpretation

“customer value proposition development” = PERFECT!


Unlike advertising campaigns or systems improvements, which happen all the time in a business, customer value proposition development happens a lot less frequently. There are fewer products and services to promote and therefore fewer propositions to create or evolve. Which means those clients involved in this important process are working across – at best – a few proposition developments each year.

Picture1At Lexden our team has developed over 50 propositions in different sectors, across more than 10 countries, to all segments of society. That’s not us wanting to crow, but what it does mean is that we have probably spent between 500 and 1,000 days searching for or commissioning and interrogating customer insight to unearth the compelling proposition territory to build from. We find this frequency and variety allows us to reach out, identify and blend a wider pallet of attributes and techniques than the biggest proposition departments have access…

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